The Journey Continues
A serene green forest illustration forms the backdrop, setting the tone for adventure and exploration. Overlaid, the bold words "Next Level" contain vibrant circles in blue, red, yellow, and green across the letters E, X, E, and V, evoking the familiar buttons of a game controller. The REI Co-op logo subtly extends the forest, blending brand identity with nature's allure—a visual invitation to take the next step into the great outdoors.
Out-of-Home
Three OOH executions bring the campaign to life. The poster features a surreal, dreamlike illustration of an undiscovered mountain town, drawing viewers in with the headline "Step Outside the Ordinary."
The subway billboard presents a bold "Next Level" headline separated by the app icon, with the tagline "The journey continues.com" inviting exploration.
The matrix-style branding reinforces the message, with cascading green text reading, "The journey continues," creating intrigue across various media.
The subway billboard presents a bold "Next Level" headline separated by the app icon, with the tagline "The journey continues.com" inviting exploration.
The matrix-style branding reinforces the message, with cascading green text reading, "The journey continues," creating intrigue across various media.
Webpage
The webpage landing page mirrors the campaign's visual identity, tying into the Adventure app's aesthetic. The REI logo and "Next Level" branding stand front and center, with an enticing "Enter" button ready to guide users into their next adventure.
Adventure Mapp
The mobile app mock-up showcases the clean and inviting interface, with a white background and the colorful button motif as the app icon. It’s a gateway to the gamified outdoor experience, emphasizing ease of access and interactive exploration.
App gameplay
Complete challenges to collectible achievement badges for participation. These badges highlight key milestones and encourage continuous engagement, reinforcing the campaign's playful yet meaningful call to action.
Play with the Senses
Sound
The immersive sound booth concept is presented with a sleek prototype. Images capture the sensory experience, where users can create custom playlists inspired by nature and tailored to their journey, connecting technology with the outdoors in a harmonious blend. Partner with Spotify & Calm.
The immersive sound booth concept is presented with a sleek prototype. Images capture the sensory experience, where users can create custom playlists inspired by nature and tailored to their journey, connecting technology with the outdoors in a harmonious blend. Partner with Spotify & Calm.
Taste
The taste-testing experience mock-up highlights the Adventure app’s ability to guide users to new flavors and culinary discoveries as part of their journey. By blending exploration with sensory delight, it offers a novel twist to the #OptOutside narrative.
The taste-testing experience mock-up highlights the Adventure app’s ability to guide users to new flavors and culinary discoveries as part of their journey. By blending exploration with sensory delight, it offers a novel twist to the #OptOutside narrative.
Scent
The campaign’s hands-on touchpoints bring the outdoors alive through tactile and olfactory encounters. Explore nature-themed scent stations—think pine, fresh rain, and wildflowers—or interact with displays featuring REI gear that evokes the textures and sensations of the trails. By tapping into touch and scent, the campaign deepens the connection between users and the natural world, making every moment unforgettable.
The campaign’s hands-on touchpoints bring the outdoors alive through tactile and olfactory encounters. Explore nature-themed scent stations—think pine, fresh rain, and wildflowers—or interact with displays featuring REI gear that evokes the textures and sensations of the trails. By tapping into touch and scent, the campaign deepens the connection between users and the natural world, making every moment unforgettable.
Step inside an auditory escape that transforms the outdoors into a symphony of discovery. The sleek sound booth prototype immerses users in nature-inspired playlists, custom-built to match their journey. Each soundscape, from the whisper of forest winds to the gentle hum of mountain streams, connects seamlessly with the Adventure app, creating an unparalleled sensory experience that bridges technology and nature.
Embark on a flavor-filled journey guided by the Adventure app. The taste-testing event pairs local cuisines with the trails and towns they hail from, offering explorers a taste of adventure at every stop. Each bite unlocks new flavors and stories, redefining discovery as a multi-sensory celebration of the outdoors.
The Adventure Mapp becomes the central guide to discovery,
transforming Black Friday into an outdoor celebration. Each feature harmonizes to create a cohesive and compelling extension of the #OptOutside campaign.
transforming Black Friday into an outdoor celebration. Each feature harmonizes to create a cohesive and compelling extension of the #OptOutside campaign.